Remember when the color red used to signify passion? Perhaps war? Blood, if you’re into specifics? Well take some photos of all that and put ‘em in a scrapbook, because — yes, pictures of red things. No, I don’t know specifically what you should photograph. It was more of a pithy introduction to the blog than an actual suggestion. Besides, I’m the warning guy, not the idea guy. How you take pictures is your problem, but you should do it quickly because Nike is co-opting one of our most beloved colors. Any minute now, Nike’s going to change the way we think about red.
They’ve already started. You’ve already fallen victim. And it’s only going to get worse.
After winning Wimbledon two weeks ago, 15-time Grand Slam champ Roger Federer was given a timely spot from Nike congratulating their endorsement face of men’s tennis using other such Nike stars as John McEnroe, Pete Sampras, Serena Williams, Tiger Woods and Michael Jordan. The “Love Fifteen” campaign is also a nod to a 2007 ad that highlighted Federer’s background and early life. Both commercials are just two instruments in the symphony orchestra that has been Nike’s athletic commercials in the last 20 years. So because it’s the slowest part of the year and because I feel like it, let’s look back at Nike’s 10 best commercials.
Click the pics after the jump.
This post does not suggest that women don’t have a place in professional sports. It does ask what exactly that place is, especially given sports’ current climate.