If you’ve watched a quarter of a basketball game in this young season, you’ve seen Nike’s new “What Should I Do?” spots with LeBron James. You know the one. It’s the new spot the point of which is to underscore that what’s done is done, it was a mistake, let’s move on.
But the real thrust of the commercial is Nike making an every-chemical-in-the-cupboard approach to removing the tarnish from the LeBron James Brand.
How do you prefer your Band-Aid removed? With a quick, painful jerk that uproots body hair along with it? The kind that provides an agony that is much worse in the seconds leading up to the removal than the removal itself? Or do you prefer the cautious, calculated removal that distributes pain in measured doses for an elongated period of time? Because I assure you America, you’re gonna have to suffer through one.
Here’s a recap of the weirdest or most overlooked sports stories on the Interweb this week. Plus, as you’ve come to expect, proof that sometimes kissing your seatmate is just more compelling than a Bulls-Grizz matchup.
I can’t even say his name. Whenever I try, my mouth gums up as if filled with taffy. Until his most recent un-retirement, I was unaware that the human tongue could wear out and malfunction from repeatedly forming the same sounds. It can and it has. So, you won’t be hearing me say his name. He’s like Voldemort or the Lord when I’m speaking in vain.
Here’s a recap of the weirdest or most overlooked sports stories on the Interweb this week. Plus, as you’ve come to expect, step 1 in removing the pesky human aspect from all sports.