If you’ve watched a quarter of a basketball game in this young season, you’ve seen Nike’s new “What Should I Do?” spots with LeBron James. You know the one. It’s the new spot the point of which is to underscore that what’s done is done, it was a mistake, let’s move on.
But the real thrust of the commercial is Nike making an every-chemical-in-the-cupboard approach to removing the tarnish from the LeBron James Brand.
Much has been made about the comments made by lovable D.C. Wizard wackadoodle Gilbert Arenas. Early last week, ol’ Gil said part of his job was to “teach John [Wall] the ins and outs of the game, and then eventually go on and move on – on my way.” That’s a lot of ons Gilbert is planning. It wasn’t Arenas’ redundant grammar that threw the media into a tizzy, but for as far off the point as most media outlets have been on this story, it might as well have been.
In July, Cavaliers fans burned their LeBron-related apparel. And it was silly. Then Clevelanders gained their composure and decided to give the jerseys to charity. And it was good. Then they decided it ought to be Miami’s homeless that received the rejected jerseys. And it was still good, but also funny. Then Miami rejected the jerseys. And we’re back to silly.
I thought about musician John Mayer all weekend. I really did. I didn’t want to, but I couldn’t help it. I was as helpless from trying to figure out why Mayer opts to be an idiot as I suppose Mayer is from making that stupid guitar solo face he makes. Yeah, that one.
What I simply can’t abide is that all these dudes were aware that Tony Parker smeared his churro on Eva’s seat and none of those bastards said anything.