Remember When Commericals Sold Products Instead Of People?
If you’ve watched a quarter of a basketball game in this young season, you’ve seen Nike’s new “What Should I Do?” spots with LeBron James. You know the one. It’s the new spot the point of which is to underscore that what’s done is done, it was a mistake, let’s move on.
But the real thrust of the commercial is Nike making an every-chemical-in-the-cupboard approach to removing the tarnish from the LeBron James Brand.
